What motivates us
The accusation that political parties only care about voters during election campaigns is neither new, original, nor true. Nevertheless, the silence between democratic actors and voters during legislative periods is deafening.
As our society continues to evolve,
political communication often remains entrenched in familiar patterns.
Given the developments of recent months and years, we see this not only as dangerous but also increasingly frustrating, especially since the appropriate tools for building dialogic relationships have long been available. Innovative concepts from large corporate relationship management focus precisely on this: the structured development of relationships based on authentic experiences.
Against this backdrop, we have decided to combine our expertise from science and corporate marketing to launch The Indigo Red, an initiative for Voter Relationship Design.
By assisting democratic parties in establishing sustainable, mutually respectful relationships with their voters, we contribute to strengthening our democracy and enhancing the legitimacy of political decision-making processes.
Our mission
The Indigo Red supports parties and political actors in establishing and maintaining meaningful, long-term relationships with voters. By combining innovative research from the fields of political science, social science, and behavioral science with cutting-edge marketing strategies and technologies, we create relevant experiences for voters.
By fostering an atmosphere of mutual exchange and collaboration, we aim to enhance the political culture in Germany and promote a democratic society characterized by a sense of belonging and engagement.
Our vision
As The Indigo Red, we contribute to creating a dynamic political landscape where every citizen is an active participant in the democratic process and plays a significant role in shaping the future. With our innovative methodology, we aim to promote a transparent and engaged political culture built on trust, respect, and collaboration.
For the voter!
For the party!
For the society!
Pascal Rudolf
Magister Artium (Political Science, Sociology, and Islamic Studies)
Master of Business Administration (General Management)
As a business consultant and direct marketer, Pascal has over 15 years of experience in extensive communication and technology projects for national and international clients, including some of Germany's most successful companies.
Most recently, as Managing Partner, Pascal led the "Experience" division at one of the largest and most relevant advertising agencies in the German market.
Dennis Rudolf
Magister Artium (Political Science, Modern and Contemporary History)
Dr. rer. pol. (Political Science)
As a postdoctoral researcher and educator in the field of political science, Dennis brings over 10 years of experience in national and international discourse. His research focuses on the transformation of (digital) democracy and societal identity conflicts, emphasizing the role of meaningful political communication.
Following a tenure as a visiting professor (Kakuinkyoju) at ICU Tokyo, Mitaka, Dennis conducts research and teaches at the Institute of Political Science at the University of Rostock.
Contact
kontakt@theindigored.com
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+49 173 9388982